Coffee Merchandising

By William H. Ukers · 1924

Written as a companion to Ukers’ encyclopedic All About Coffee, Coffee Merchandising targets people entering the business: how coffee moved from origin to cup, how it was graded and sold, and how shops and wholesalers presented it to customers. For historical work on branding, packaging, and point-of-sale culture—topics that touch H and H-era San Antonio grocers and roasters—the tone and examples anchor you firmly in the 1920s trade.