“For fine-flavor drink” — H and H Coffee — The News, 5 Mar 1932
The San Antonio News of 5 March 1932 (page 8) carries this display next to the news feature “H & H Coffee Co. Sees ‘32 Banner Year”—one page with both the long industrial column and this retail facia. The art shows a one-pound H and H Blend can on a sunburst field, the script “for fine flavor drink,” a heavy H AND H COFFEE block, the curved “We roast It, others praise It,” and a black rule footer for Hoffmann–Hayman in San Antonio: a tight summary of 1930s print branding beside the day’s lead story.
Transcription (display advertisement)
Art (tinned can, label as visible)
- H AND H BLEND Coffee
- HOFFMANN-HAYMAN COFFEE CO (small, on the can label)
Display type and slogan
- for fine flavor Drink (script, upper left / banner area)
- H AND H Coffee (large block serif)
- “We roast It, others praise It” (script quotation under the wordmark)
Rule / footer (black bar, reversed type)
- HOFFMANN-HAYMAN COFFEE CO SAN ANTONIO, TEXAS
Source
- Display advertisement (headline in script: for fine flavor drink; brand H and H Coffee), The News (San Antonio, Tex.), 5 Mar 1932, p. 8.
- Newspapers.com (image viewer): newspapers.com/image/1257721874/ (accessed 26 Apr 2026; clip downloaded 22 Apr 2026 per PDF).
- PDF (site archive): 1932-03-05-for-fine-flavor-drink.pdf.
