The Real Way to Judge Coffee — H and H ad, San Antonio Light, 8 January 1932

January 1932 San Antonio Light placement for H and H on page 25: flavor-forward copy, one-pound tin art with Hoffmann-Hayman San Antonio line, “We roast it — others praise it,” and a WOAI tune-in line — a compact snapshot of how the brand pitched cup quality and local roasting between the wider “days fresher” campaigns later that spring.

Transcription

The Real Way to JUDGE COFFEE “Taste It in the Cup”

It Is “FLAVOR” Alone That Causes San Antonians to Prefer H and H Coffee over all other brands solely because IT TASTES Better

The ad argues that coffee should be bought for flavor, not “a tricky can or a fancy label,” and that flavor comes from the quality of the green bean and the “care, precision and experience” of the roast; it cites selection of “finest Central and South American coffee,” and invites readers to brew it their way and “TASTE THE DIFFERENCE IN THE CUP” — with a money-back line through the grocer if not satisfied.

HOFFMANN-HAYMAN COFFEE COMPANY
COFFEE ROASTERS SINCE 1898. IN SAN ANTONIO

Tune in Every Tuesday at 7:45 P.M. WOAI

We roast it — others praise it

Left banner (between cup cuts): You drink Coffee — only for the flavor — in the cup!

Tin panel: ONE POUND NET WEIGHT — H and H BLEND COFFEE — MEDIUM GROUND — ROASTED AND PACKED BY HOFFMANN-HAYMAN COFFEE CO. SAN ANTONIO, TEXAS. — PURE COFFEE

Source

• San Antonio Light (San Antonio, Tex.), 8 January 1932, p. 25, Newspapers.com, https://www.newspapers.com/image/1258669143/ (accessed 2 May 2026).
• Archived export: /assets/pdfs/1932-01-08-san-antonio-light-page-25.pdf.