“H & H Coffee Co. Sees ‘32 Banner Year” — The News, 5 Mar 1932

Page 8 of the 5 March 1932 News in halftone columns places the banner story “H & H Coffee Co. Sees ‘32 Banner Year” and its industrial expansion deck next to the “For fine-flavor drink” display—two posts worth of material from a single page. The rest of the clip shows ordinary traffic of the day: the Mitrovich Cafe opening with a street photo, an income-tax deadline line naming R. W. Creager, and a short “don’t put your money in your sock” filler. The transcription below keeps to the coffee column; the full broadsheet is in the linked PDF.

Transcription (lead article — Hoffmann–Hayman)

Headline and deck

H&H Coffee Co. Sees ‘32 Banner Year
Pioneer Institution Big Factor in City’s Industrial Expansion.

Body (from the printed column as visible in the clipping)

The column profiles the Hoffmann–Hayman roasting company—on the order of twenty-five years in trade in this telling—and Gus P. Menger as president, with the firm increasing workforce and sales in a year described as strong for every coffee line against the prior year. Leading brands named in the piece include H and H Coffee, H and H Blend, H and H Orange Pekoe Tea, Sam Houston, and Menger Brand, characterized as among San Antonio’s “first sellers.” The copy ties the blend to fine Central and South American growths, scientifically roasted and carried fresh to the trade. Distribution is described across Texas and into Oklahoma, Louisiana, and New Mexico by company truck; roasting is six days a week in San Antonio with daily delivery to grocers. The house slogan is given as “We Roast It, Others Praise It” (copyright noted in the article).

Line-for-line wording should be checked against the PDF or Newspapers.com viewer if a verbatim transcript is required.

Other items on the same clipping (not transcribed in full)

• New Mitrovich Cafe Opened — photo of the English Colonial / stucco building and period autos, 2632 Broadway, opposite Brackenridge Park; historical note on guests (e.g. Presidents Taft, Roosevelt, Harding).
• Income tax reports due March 15 — column mentioning auditors (e.g. R. W. Creager Company).
• Short “Don’t put your money in your sock” / investment-banker piece.

Source

• “H & H Coffee Co. Sees ‘32 Banner Year — Pioneer Institution Big Factor in City’s Industrial Expansion” (news feature), The News (San Antonio, Tex.), 5 Mar 1932, p. 8.
• Newspapers.com (same page 8 image as the companion display ad): newspapers.com/image/1257721874/ (accessed 26 Apr 2026; clip downloaded 22 Apr 2026 per PDF). This PDF export centers the news column; the fine-flavor ad is a separate crop of the same date/page.
• PDF (site archive): 1932-03-05-h-and-h-coffee-co-sees-32-banner-year.pdf.