Crystalvac and H AND H BLEND Coffee trademarks — Official Gazette, 29 November 1932

The Official Gazette of the United States Patent Office for November 29, 1932 (p. 1062) publishes two trademark applications for Hoffmann-Hayman Coffee Co. under a single entry, Serial No. 327,979, filed June 14, 1932:

1. Crystalvac — the script wordmark with “Re-Usable Crystal Jar” tagline, as shown in the trademark art.
2. H AND H BLEND Coffee — the block-letter logotype with H flanking AND H and “BLEND” below, over the word “Coffee.”

Both marks cover coffee, with claimed use since April 1, 1932. The combined filing establishes the launch date of the Crystalvac jar and the H AND H BLEND Coffee brand mark to Spring 1932 — consistent with the June 1932 San Antonio newspaper coverage of the Crystalvac introduction. The notice specifies the mark was customarily printed in olive brown with an orange border, though the drawing is not restricted to specific colors.

The Official Gazette note disclaims “Re-Usable Crystal Jar,” “Blend,” and “Coffee” as unregistrable descriptive terms, protecting only the distinctive mark as a whole.

A companion filing, Serial No. 327,191 (August 9, 1932), covered the empty glass jars themselves — see the List of Applicants 1932 entry.

Transcription

Official Gazette of the United States Patent Office (Washington, D.C.: U.S. Patent Office), November 29, 1932, p. 1062.

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Ser. No. 327,979. HOFFMANN-HAYMAN COFFEE CO., San Antonio, Tex. Filed June 14, 1932.

[Mark:] Crystalvac / RE-USABLE CRYSTAL JAR [script wordmark]

[and:] H AND H BLEND Coffee [block logotype]

No claim is made to the words “Re-Usable Crystal Jar,” “Blend,” or “Coffee” apart from the mark as shown.

For Coffee.

Claims use since Apr. 1, 1932.

Although the main body or background of the trademark as shown has customarily been printed in olive brown and surrounded by a border of orange, the lines shown in the drawing are not intended to be restrictively indicative of any particular colors.

Source

• Official Gazette of the United States Patent Office (Washington, D.C.: U.S. Government Printing Office), November 29, 1932, p. 1062. Digitized by Google via HathiTrust Digital Library, University of Wisconsin copy (wu.89048465314).
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