Albert G. Menger with H & H Master Chef ‘Bonus Coffee’ display for the San Antonio Trade Fair — Express-News, 25 October 1961
Editorial photo and a single-paragraph caption in the San Antonio Express-News announcing that H & H Master Chef will be featured at the San Antonio Trade Fair, Nov 2–5, at Villita Assembly Hall. Albert G. Menger — identified two months earlier in the Victoria Advocate trade-press story as president of Hoffmann-Hayman — stands beside a stacked display of 12-2 lb case boxes showing the 2lb regular-grind Master Chef vacuum-packed can face, with a single can held in his hand. The caption is otherwise the densest single fact-bearing piece we’ve registered for 1961 Hoffmann-Hayman: it confirms the company’s stated origin-blend (“Guatemala, Salvador, Parana, Colombia and Mexico”), its 58 Texas counties distribution footprint, the 25-stamps-per-certificate denomination of the appreciation-certificate program (clarifying the “250 TRADING STAMPS” in the August 1961 consumer ads), and that the company’s own promotional language for the bonus program paired H & H with Master Chef as one brand.
Transcription
BONUS COFFEE — H & H Master Chef coffee is the bonus blend which contains certificates worth 25 trading stamps or has cash redemption value. Made of the finest coffee beans from Guatemala, Salvador, Parana, Colombia and Mexico, this high quality coffee is distributed from San Antonio in approximately 58 Texas counties. A. G. Menger, president, proudly displays the Master Chef coffee which will be featured at the San Antonio Trade Fair Nov. 2-5 at Villita Assembly Hall.
Source
San Antonio Express-News (San Antonio, Tex.), Wednesday, 25 October 1961, p. 6, “BONUS COFFEE” photo caption featuring Albert G. Menger and the Master Chef trade-fair display. Newspapers.com clip: https://www.newspapers.com/image/1275394609/ (accessed 20 May 2026).
