Master Chef Coffee grocery prices (1-lb 63¢, 2-lb $1.25) — SA Express-News, 31 January 1962
Two lines cropped from a grocery store display ad in the San Antonio Express-News, useful as a clean price point for Master Chef Coffee in early 1962:
- MASTER CHEF COFFEE — 1-Lb. Can — 63¢
- MASTER CHEF COFFEE — 2-Lb. Can — $1.25
The 2-lb price is $0.01 below 2× the 1-lb price — a typical psychological-pricing tactic of the era. The grocer / store source is not captured in this narrow crop; expanding the clip to the full page would identify the retailer.
For context, this is four months into the Hoffmann-Hayman appreciation-certificate program (HH-CLIP-1961-0007), which packed 25-stamp redemption certificates in every Master Chef vacuum can — two per 2-lb can, one per 1-lb can.
Transcription
MASTER CHEF COFFEE — 1-Lb. Can — 63¢
MASTER CHEF COFFEE — 2-Lb. Can — $1.25
Source
San Antonio Express-News (San Antonio, Tex.), Wednesday, 31 January 1962, p. 13, grocery store display-ad price listing for Master Chef Coffee. Newspapers.com clip: https://www.newspapers.com/image/1280711838/ (accessed 20 May 2026).
