Texas Girl trademark pending — Tea & Coffee Trade Journal, November 1930

The Tea and Coffee Trade Journal for November 1930 (p. 677) shows “Texas Girl” (Serial No. 304,143; Hoffmann-Hayman Coffee Co., San Antonio, Tex.; coffee) in the “Trade Marks Pending” section under Week Ending October 21, 1930.

This filing predates the previously documented Texas Girl Coffee launch by approximately three years. Project sources had placed the introduction of Texas Girl Coffee in October 1933, based on San Antonio newspaper advertising. The October 1930 trademark application establishes that H&H secured — or began the process of securing — the name in 1930, suggesting the brand concept existed well before it appeared in retail advertising. Whether the mark was used continuously from 1930 or filed speculatively and activated later in 1933 requires additional evidence.

The mark appears in the same week’s pending list as several other regional coffee brands: Royal Hidalgo (Los Angeles), Dutch Homestead (Brooklyn), and Tusco (Tuscaloosa). The illustrated mosaic at the bottom of the page renders TEXAS GIRL in bold block caps alongside KING ARTHUR, CHUCK WAGON, and other contemporary coffee marks — all competing trademarks from small and mid-sized regional roasters.

Transcription

The Tea and Coffee Trade Journal (New York: Tea & Coffee Trade Journal Co.), November 1930, p. 677. “Trade Marks Pending in the U.S. Patent Office.”

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Week Ending October 21, 1930

“Royal Hidalgo”; 301,954; Land Owners Packing Co., Ltd., Los Angeles, Cal.; coffee.

“Texas Girl”; 304,143; Hoffmann-Hayman Coffee Co., San Antonio, Tex.; coffee.

“Dutch Homestead”; 305,493; Herbert Wesley Reid, Brooklyn; coffee.

“Tusco”; 305,548; Tuscaloosa Coffee Co., Tuscaloosa, Ala.; coffee.

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[Also on this page — Trade Marks Granted, October 1930:]

Week Ending October 7, 1930

“Old South”; 275,930; Duncan Coffee Co., Houston, Tex.; coffee.

Week Ending October 14, 1930

“Mo-An-Mo”; 276,274; Fishback Co., Indianapolis; coffee.

“Robert Fulton”; 276,275; Frey-Weaver Co., Lancaster, Pa.; coffee.

“Six-O”; 276,285; Emporia Wholesale Coffee Co., Emporia, Kan.; coffee.

Week Ending October 28, 1930

“Port O’Mobile”; 276,746; Taylor, Lowenstein & Co., Mobile, Ala.; coffee.

“Anna Elizabeth Wade’s”; 276,908; Anna Elizabeth Wade, East Orange, N. J.; coffee, tea, spices, cocoa, flavoring extracts.

Source

• The Tea and Coffee Trade Journal (New York: Tea & Coffee Trade Journal Co.), November 1930, p. 677. Digitized by Google via HathiTrust Digital Library, University of California copy (uc1.b2972151).
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