Sam Houston Brand and Menger Finest Peaberry labels registered — Tea & Coffee Trade Journal, June 1928

The Tea and Coffee Trade Journal for June 1928 (p. 854) carries the weekly “Labels Registered” digest, listing two Hoffmann-Hayman label registrations in the Week Ending May 1, 1928 batch:

• “Sam Houston Brand” — Registration No. 33,914; coffee.
• “Menger Finest Quality Peaberry Coffee Steel Cut” — Registration No. 33,915; coffee.

The Sam Houston Brand is previously documented in San Antonio newspaper advertising from the same era. “Menger Finest Quality Peaberry Coffee Steel Cut” is notable for embedding the family name directly in the brand name — one of very few products H&H marketed under the Menger surname rather than a trade name. “Steel Cut” (also written “steel-cut”) was a premium processing designation for coarsely ground or cracked coffee, commonly used for percolator brewing. Peaberry refers to a single-seed coffee cherry, considered a specialty grade by the trade.

Transcription

The Tea and Coffee Trade Journal, Vol. [54/55], June 1928, p. 854. “Labels Registered.”

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LABELS REGISTERED

The following labels have been registered:

Week Ending May 1, 1928

“Sam Houston Brand”; 33,914; Hoffmann-Hayman Coffee Co., San Antonio, Tex.; coffee.

“Menger Finest Quality Peaberry Coffee Steel Cut”; 33,915; Hoffmann-Hayman Coffee Co., San Antonio, Tex.; coffee.

Week Ending May 8, 1928

“Old Reliable Coffee”; 33,931; Dayton Spice Mills Co., Dayton, O.; coffee.

Week Ending May 15, 1928

“Jevne’s ‘35’ Steel Cut”; 33,992; H. Jevne Co., Los Angeles, Calif.; coffee.

Week Ending May 22, 1928

“Jewel Best Coffee”; 34,030; Jewel Tea Co., Chicago; coffee.

Week Ending May 29, 1928

“Chocolate”; 34,071; Meyer Brothers Coffee & Spice Co., St. Louis, Mo.; chocolate.

Source

• The Tea and Coffee Trade Journal (New York: Tea & Coffee Trade Journal Co.), June 1928, p. 854. Digitized by Google via HathiTrust Digital Library, University of California copy (uc1.b2972146).
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