Broncho Coffee

Broncho Coffee began as a Morrison Coffee Company brand in San Antonio. In March 1917, Hoffmann-Hayman (H and H) acquired Morrison’s equipment, stock, and brands, so surviving Broncho packaging from after that date carries Hoffmann-Hayman Coffee Co. markings—often on the side panel—while keeping Morrison-era trade dress such as the bucking-horse vignette and western lettering. Older references sometimes spell the name “Bronco”; the tins and ads on this site use Broncho.

The site’s main write-up of the acquisition tin—with auction context, wire bail handle, and a full rotation of photographs—is the collection post Broncho Coffee tin, three-pound pail. The American Pickers connection (Mike Wolfe’s Texas gift tin in the show, plus the Art of the Pick book and signed Broncho print we purchased from Antique Archaeology / Art of the Pick) is summarized in Broncho Coffee & American Pickers.

Products

1. One-pound tin
2. Three-pound cylindrical package (tin / pail with wire bail handle)

Packaging

Three-pound Hoffmann-Hayman Broncho tin in the collection (front, sides, and back).

1. Front

1. Left

1. Right

1. Back

Ephemera

A postcard in the Sam Houston write-up shows H and H Blend, Sam Houston, Menger Peaberry, and Broncho together in one Hoffmann-Hayman layout—useful for seeing how the company merchandised the line. See Sam Houston Coffee label (image toward the end of that post).

Collection posts

• Broncho Coffee tin, three-pound pail — in-hand Hoffmann-Hayman pail, auction context, full rotation.
• Broncho Coffee & American Pickers — Art of the Pick book and signed print, advertising card with A Brand for Every Demand quartet (Blend, Sam Houston, Menger Peaberry, Broncho).
• Sam Houston Coffee label — postcard showing Broncho with Blend, Sam Houston, and Menger Peaberry.

Reference photography

Three-pound Broncho tin — listing photograph from ArtofthePick.com (Antique Archaeology / American Pickers context); the physical tin is not in Our Collection, but the project holds the poster of this art (see Reference and Broncho Coffee & American Pickers).

In-hand Hoffmann-Hayman photography appears under Packaging and Broncho Coffee tin, three-pound pail.

Newspaper & period branding

Isolated Broncho panel from the 26 Aug 1923 San Antonio Light housewife products spread (full page).

• Broncho crop post · Newspaper ads · Branding in Newspapers

Related lines

• H and H Blend Coffee · Sam Houston Coffee — frequent 1930s co-advertising.
• Menger Peaberry Coffee — shares the postcard layout with Broncho.
• Border Coffee — another pail- and large-format house line.

Wanted

1. Broncho Coffee one-pound tin (still sought as a documented size on the Wanted list)
2. A clear example of a Broncho pail as distinct from the three-pound tin, if your piece matches that description
3. Newspaper or broadside advertisements, factory photos, or sales paperwork naming Broncho that are not already represented on the site