Wesco Coffee

Wesco was a flagship Morrison Coffee Company brand—quoted in 1-, 2-, and 3-pound cans in 1912 and 1915 Express-News market columns, named in the December 1915 Manufacturers’ Club Wilson wedding gift list (“one can Wesco coffee” from Morrison), and spelled out again in a March 1916 Special Notice when Morrison corrected a manufacturers-page misquote. After February 1917 Hoffmann-Hayman continued Wesco alongside Misa, Broncho, Texco, and Juanita; 1917 wholesale and Liberty Loan sponsor cells still lead with Wesco beside H. & H. Blend.

The archive does not yet include a Wesco tin in hand. The 13 December 1914 Express-News Morrison clip (page 44) carries ink drawings of Morrison packs in one grouping—the Wesco round can with its longhorn trade-mark panel appears beside Texco, Misa, and other lines. The 1916 notice remains the strongest large-type “WESCO” print reference; 1912/1915 columns document multi-weight can pricing.

Products

1. Wesco Brand — 1-pound cans (e.g. 31¢ Aug 1912, 33¢ May 1915, 40¢ corrected Mar 1916 notice)
2. Wesco Brand — 2-pound cans (62¢ / 65¢ in 1912 / 1915 market lines)
3. Wesco Brand — 3-pound cans (93¢ / 96¢ market lines; $1.15 in the Mar 1916 correction)
4. Wesco — 1 and 3-lb. cans (wholesale roster language in the 19 Aug 1917 Express clipping)

Packaging

No collection specimen is catalogued. Use the 1914 facsimile for period can art; the 1916 facsimile for corrected list pricing.

Advertising

1. Morrison Coffee — 13 Dec 1914 — full-page clip with ink drawings of Wesco, Texco, Misa, and allied packs.
2. Wesco / Misa price correction, 21 Mar 1916 — Special Notice facsimile.
3. Sugar and coffee — 24 Aug 1912 · 4 May 1915 — Wesco Brand can ladder in market type.
4. Wilson gifts — 19 Dec 1915 — donor line: Morrison Coffee Company, one can Wesco coffee.
5. 19 Aug 1917 wholesale line · 19 Oct 1917 Light sponsor cell — Wesco with H. & H. Blend and Texco after the merger.

Collection posts

• 13 Dec 1914 Morrison clip — ink drawings
• 21 Mar 1916 Special Notice
• 1912 and 1915 market columns
• Wilson gift article, 19 Dec 1915
• 28 Jan 1917 Morrison notice (part 1)

Related lines

• Misa Coffee — same 1916 notice sheet.
• Texco Coffee · Juanita Coffee · Broncho Coffee — Morrison-era lines in wholesale and acquisition copy.

Wanted

Wesco is listed on Wanted until a tin, photograph, or dealer listing can be tied to the label. Contact if you can help document one.