Texco Coffee
Texco was a Morrison Coffee Company brand that Hoffmann-Hayman acquired with the February 1917 Morrison purchase, along with Wesco, Juanita, Broncho, and other labels. Wholesale ads from 1917 already pitch Texco in one-pound retail packaging; later Liberty Loan pages and roster copy pair Texco with H and H Blend and Wesco under the 307 North Medina address.
The collection still lacks a documented physical pack. The earliest illustrated Texco packaging on the site is in the 13 December 1914 Express-News Morrison clip (page 44): ink drawings of Morrison cans and sacks, including Texco beside Wesco and Misa. A 1923 San Antonio Light products display adds a cropped panel where Texco appears as its own illustrated pack beside Spoon, Broncho, Blend, and the rest.
Products
- Texco Coffee — one-pound package (as listed on the Brands index and in 1917 wholesale copy)
Packaging
No museum specimen is catalogued yet. The 1914 scan shows Texco in a Morrison-era ink rendering with sibling brands; the 1923 crop isolates Texco trade dress from a later Hoffmann-Hayman housewife spread.
Advertising
- Morrison Coffee — 13 Dec 1914 — ink drawings of Texco, Wesco, Misa, and related packs.
- 1923 San Antonio Light — full page 66 layout and research hooks: H and H products ad.
- Branding crop — standalone panel: Texco — products ad crop.
Additional wordmarks and packs appear under Branding in Newspapers.
Collection posts
- 13 Dec 1914 Morrison clip — full page 44 facsimile (Texco, Wesco, Misa ink drawings).
- Texco brand — products ad crop, 26 Aug 1923 — crop file and source gallery image.
- San Antonio Light — H and H products ad — full clipping.
Related lines
- Broncho Coffee · Wesco Coffee — other Morrison-era names carried forward after 1917.
- Spoon Coffee · H and H Blend Coffee — co-listed in the 1923 products grid.
Wanted
Texco is flagged on Wanted until actual tins, bags, or cartons (or trustworthy dealer photographs) can be tied to the label. Leads and scans are welcome via contact.