Misa Coffee
Misa was a Morrison Coffee Company trade label listed by name in the February 1917 transition: Hoffmann-Hayman’s 28 January 1917 announcement promises to continue packing “MISA” with Wesco, Broncho, Texco, and Juanita. A March 1916 Express-News Special Notice corrects list pricing for “MISA” 1-lb. and 3-lb. cans after a manufacturers-page misprint—rare verbatim Morrison copy on this site.
There is still no physical Misa pack in the collection. The 13 December 1914 Express-News Morrison clip (page 44) includes ink drawings of Misa cartoning beside Wesco and Texco in one illustrated cluster—strong early pack art. The March 1916 Special Notice remains the best type-forward price reference.
Products
- Misa — 1-pound cans (35¢ in the 21 Mar 1916 correction notice)
- Misa — 3-pound cans ($1.00 in the same notice)
Packaging
No museum object yet. The 1914 facsimile shows Misa brand lettering and carton treatment in newspaper line art; the 1916 notice quotes “MISA” with the can ladder Morrison wanted retailers to use after the manufacturers-page error.
Advertising
- Morrison Coffee — 13 Dec 1914 — ink drawings of Misa, Wesco, Texco, and allied Morrison packs.
- Morrison — Wesco and Misa price correction, 21 Mar 1916 — full Special Notice facsimile and transcription.
- Morrison acquisition — 28 Jan 1917 — MISA in the quoted surviving brands.
Collection posts
- 21 Mar 1916 Special Notice
- 13 Dec 1914 Morrison clip — halftone product display (column transcription pending on that post).
- 28 Jan 1917 Morrison notice (part 1)
Related lines
- Wesco Coffee — paired in the 1916 notice and the 1917 brand list.
- Juanita Coffee · Broncho Coffee · Texco Coffee — Morrison roster neighbors.
Wanted
Misa is on Wanted until packaging or ephemera can be photographed. Contact with leads.